Anyone involved in Internet Marketing needs to thoroughly understand Google AdWordsAdSense if they want to be successful. It is that important and answers the top question you have to consider: What is the fastest way to drive traffic to my site? Of all the countless books written on the Google AdWord/AdSense phenomena(I have 12 personally) two really standout to me.The first, The Definitive Guide to Google Adwords by Perry Marshall, is the granddaddy of all AdWord books and gives the best in-depth discussion of the Pay-Per-Click(PPC) model that I have found. In addition, I have found the extensive follow up emails to be a great source of information. Marshall takes you from beginner to expert in less than 200 pages and he keeps the text crisp and readable. Of all the books that have been written about AdWords, this would be my #1 pick.
The second book I would recommend is The AdWords Miracle by Chris McNeeney. In this ebook, the author makes the bold assertion that he can teach anyone to get to the point where they can leave their regular job, just by using AdWords and the pay-per-click model of advertising. This points out the main difference between this book and Marshall's "Definitive Guide". AdWords Miracle is very specific, using AdWords while selling ClickBank products, while Marshall's book covers more general ground. It is a terrific read, and compliments the "Definitive Guide" very nicely. As this topic is so important for anything we will be doing, you can't go wrong reading both books. I did.
Once we have AdWords/AdSense concepts and strategies understood thoroughly, we are ready to implement this dynamic part of our internet business plan. Next, the best affiliate books to read.
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